“Man, I’ve read @mmgatl’s (Brian Mackey) blog posts for about 10 minutes and already think this guy is my new idol.”

At Mackey Marketing Group, you may be surprised to learn that we don’t sell sponsorship of race cars, tracks, series or events.  We don’t sell “partnerships” either.  Some seem to think that changing the name of what we do will be sufficient to foster the perception that motorsports has changed with the times.  But that is so “yesterday” and completely misses the point.   Instead, we’ve developed something else entirely.

After years of experience, we understand that motorsport marketing must evolve far beyond a branding centric promotion model.  From this realization we turned to development of sponsor relevant themed promotions that take center stage on a platform designed to engage race fans.  It provides the key enhancement of creating a “reason” why the race car is on the race track, why the related signage is displayed and most importantly, the message that is to be communicated.  In many ways, motorsports itself becomes background to the promotion that unfolds around it.  It’s a wholesale new approach to motorsport marketing.  The need is apparent.  The time is now.  And this change in perspective will create a tidal wave of revitalized and re-energized fan engagement forming the  foundation for powerful new marketing benefits to emerge for corporate sponsors and partners.

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6 thoughts on ““Man, I’ve read @mmgatl’s (Brian Mackey) blog posts for about 10 minutes and already think this guy is my new idol.””

  1. I help a community archive prepare old concert recordings for private sharing with former performers. One recording has a lovely room sound and an expressive singer, yet several quiet passages contain small digital chirps that pull attention away from the music. I want to improve listenability without polishing away the atmosphere that makes the recording meaningful. During my research I found this workflow note. It seems relevant, although I would rather hear from people who have restored imperfect live material. My question is how to set a sensible stopping point. The historic ambience is worth keeping. A careful sample can guide the first decision. I can compare individual passages before processing the full file. The restoration should remain measured. Any change must respect dynamics. I need simple settings for future copies. A quiet listening pass may expose unwanted side effects. The audience reactions should stay present. The singer’s voice must remain direct. Each adjustment should remain quick to document. I will compare it at low volume. I would rather preserve a little imperfection than make the result sterile. How do you decide when a restoration has become too heavy? Thank you for practical restoration notes.

  2. Hola a todos, me encuentro planificando un viaje a Tenerife y quisiera practicar jetski durante mi estancia. Estuve buscando informacion sobre los dos lugares mas recomendados para esta actividad: Los Gigantes y Playa de las Americas. Por lo que he visto, Los Gigantes tiene unos acantilados increibles que creo que brindarian un entorno precioso mientras estas sobre el agua, pero he leido que puede ser un poco mas complejo para alguien con nivel intermedio, especialmente con el oleaje y las corrientes que pueden ser un desafio. Por otro lado, Playa de las Americas se presenta como una alternativa mas calmada, ideal para disfrutar sin tanto estres, aunque el entorno no resulta tan llamativo. Para alguien que aprecia tanto el entorno como la comodidad del recorrido, ?cual recomendarian? He encontrado un post con fotos y informacion que ayuda a decidir entre ambos sitios costa adeje jet ski , pero me gustaria conocer opiniones de primera mano de quienes hayan probado jetski en ambos sitios. ?Cual creen que tiene mejores condiciones para alguien como yo que busca una experiencia equilibrada con buenas vistas? De antemano agradezco sus sugerencias.

  3. I am planning a capsule wardrobe and want to confirm my season before choosing the main colors. Repeated questionnaires place me near autumn although the exact subtype changes. Warm taupe and olive feel comfortable but mustard and strong rust can make my complexion look uneven. Since I want a streamlined wardrobe each neutral and accent needs to combine easily with the others. autumn seasonal palette is helping me organize possible colors but I would like to validate the direction with actual fabric. My draft test set includes cream, warm navy, chocolate, olive, muted teal, and brick. I can make consistently exposed photos in indirect daylight using the same camera settings. While testing the neutral group should I focus more on skin clarity or on harmony with my hair and eyes? I would like two flexible accent colors that can work across casual and slightly formal outfits. Soft petrol blue looks encouraging while brick red may be easier than orange. Is this a sensible autumn test or should I add a cooler control color for comparison? A simple order for the drapes would help me avoid buying colors based only on a label. I care most about easy combinations rather than following every suggested autumn shade. Any capsule wardrobe experience is welcome

  4. I have been attempting a simple undertone check with my phone, but the result changes every time I move rooms. Different bathroom mirrors seem to change the apparent balance of my skin much more than I expected. To make the test less random, I will take several photos near the same window on separate days. I plan to set makeup, filters, and automatic colour effects out of the process. Rather than treating one picture as proof I would compare a few neutral fabrics beside my face. Cool pink, muted rose, silver grey, and soft navy would give me more than one clue to consider. I am planning to note whether each shade makes shadows, redness, or unevenness more noticeable. A later side-by-side review seems more useful than an instant reaction. I found this overview useful while setting up the comparison: skin undertone test camera What would you standardise first before comparing the photos?

  5. I am planning a capsule wardrobe and want to confirm my season before choosing the main colors. Most quick quizzes place me in autumn although the exact subtype changes. Camel and olive work well but mustard and strong rust can make my complexion look uneven. Because the plan uses only a few pieces each neutral and accent needs to combine easily with the others. autumn seasonal palette helps me group the likely shades but I would like to validate the direction with actual fabric. My first idea is to compare cream, warm navy, chocolate, olive, muted teal, and brick. I plan to document every drape in indirect daylight using the same camera settings. For the neutrals should I focus more on skin clarity or on harmony with my hair and eyes? I also need two accents that can work across casual and slightly formal outfits. Muted teal seems promising while brick red may be easier than orange. Would these drapes confirm the direction or should I add a cooler control color for comparison? A short practical test list would help me avoid buying colors based only on a label. I care most about easy combinations rather than following every suggested autumn shade. I would appreciate your suggestions

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