News – Page 2

Sharp Curve Ahead

Brian Mackey / October 20, 2014

It’s that time of year again. You know, the changing fall colors, the cooling air, pumpkins and most of all,

OK, here we go again. Once again, I read some motor race marketing materials, I get them all the time.

This article was first published in Autoracing1.com on April 22, 2010. Now, it’s nearly four years later, but I believe

You’ve heard the expression the customer is number one? Many in motor racing might think that a similar variation might

Here is the latest of my articles published by Autoracing1.com. Researchers like to test a theory before advancing it. Last

The Black Book is an independent business reference tool to the Formula One™ business community. In addition, it’s highly recommended

Brian Mackey / October 26, 2013

In my office, I have a poster reprint of a full-page TRW ad that was placed in the Wall Street Journal years ago.

Once again, reluctantly, I seem to be on opposite sides of a debate that is of some importance to the

By Brian C. Mackey Everyone has an opinion. This is my version taken from numerous ideas I’ve heard and added

Brian Mackey / February 13, 2013

Yeah, I know what you’re thinking. THAT Jay Leno? Yup. That one. It happened some time ago. I’m not going