Recently, Autoracing1.com published an article outlining why upcoming critically important television negotiations commenced by Indy Car management will likely dictate […]
Big ideas. Creative Vision. Enlightened Solutions. It takes many levels of expertise to create the kind of motorsport marketing promotion
This article was first published in Autoracing1.com on April 22, 2010. Now, it’s nearly four years later, but I believe
You’ve heard the expression the customer is number one? Many in motor racing might think that a similar variation might
Here is the latest of my articles published by Autoracing1.com. Researchers like to test a theory before advancing it. Last
Once again, reluctantly, I seem to be on opposite sides of a debate that is of some importance to the
By Brian C. Mackey Everyone has an opinion. This is my version taken from numerous ideas I’ve heard and added
Motorsports. From a marketing perspective: What it is: Racing is a marketing platform, a means to communicate a commercial message
I’ve read numerous articles over the past few days/weeks/months/years (pick one) about how INDYCAR needs to better promote their drivers
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