All posts tagged indy car
Shedding Light on Presenting a New Idea
In my office, I have a poster reprint of a full-page TRW ad that was placed in the Wall Street Journal years ago.
Who we are. What we do.
Mackey Marketing Group is a full service marketing agency. By full service we mean marketing. It’s our middle name. It’s not Mackey Racing Services or Mackey Motorsports Agency. We are […]
As read in both “Motorsport Sponsorship Marketing News” and Autoracing1.com — A How to: Treat ’em like Rock Stars!
I’ve read numerous articles over the past few days/weeks/months/years (pick one) about how INDYCAR needs to better promote their drivers in hopes of retrieving and reviving lost fans. That is […]
Viewpoint: “Blaming an engine for running out of gas”
Blaming Indy Car’s television package for lackluster ratings is like blaming an engine for running out of gas. Indy Car’s malaise in television ratings is squarely centered on its disappointing […]
