Industry people in the know sometimes find themselves talking about us.
From our colleagues at Autoracing1:
“…most recently Brian Mackey has raised our game to a new level with some excellent articles on the marketing of motorsports.”
and from the industry veteran, Ernie Saxton, publisher of “Motorsport Sponsorship Marketing News”:
“Brian. Thanks for the great column. You add a lot to our newsletter.”
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and from Dave Despain on his Speed Channel TV program “Wind Tunnel”
“So, what do you do when you’re sitting around at Indy waiting for the rain to stop? Well of course you talk about Ken Block. Ken, the rally driver, who stars in some of Youtube’s greatest hits and the connection to Indy Car racing, was made this week by a marketing guy named Brian Mackey writing for Autoracing1.com. He notes the frequent complaint that Indy Car’s TV deal with Versus guarantees years of small audiences, in turn no sponsors. And he sites Block as proof that such thinking is just so 20th century…. Mackey’s point is that Indy Car and all these other series that consider themselves television challenged need to be thinking about the rapidly changing media world in which we live … I guarantee you that in ten years time the notion that a racing series can only survive if it’s on one of the currently big TV networks will be considered downright quaint. For the 100 year old sport of Indy Car racing and any other form of racing, this is a good time for outside the box thinking.”
And others after reading articles on our website:
from Twitter:
“Man, I’ve read @mmgatl‘s (Brian Mackey) blog posts for about 10 minutes and already think this guy is my new idol. So much to learn here.”
and our website:
“…with knowledge like that, you probably have your hard-card hanging from your nite-light.”
