Motorsports. From a marketing perspective: What it is: Racing is a marketing platform, a means to communicate a commercial message to a sizable, measurable and targeted audience. The audience is […]
As read in both “Motorsport Sponsorship Marketing News” and Autoracing1.com — A How to: Treat ’em like Rock Stars!
I’ve read numerous articles over the past few days/weeks/months/years (pick one) about how INDYCAR needs to better promote their drivers in hopes of retrieving and reviving lost fans. That is […]
Meet Brian Mackey – Part One – What’s different about Mackey Marketing Group?
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Meet Brian Mackey – Part Two – “What’s your favorite motorsports memory?”
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Mackey insights spark industry reactions
Published on AutoRacing1.com “It’s 2011 already. We need to start thinking that way.” by Brian Mackey Tuesday, May 10, 2011 Much has been debated in recent seasons regarding Indy Car’s […]
NASCAR’s only driver with his own television program
“Chris Lafferty’s Motorsports TV” Mackey Marketing Group has experience in television broadcast sales and development. It’s a background that helps distinguish our skill sets from those who don’t understand the […]