OK, here we go again. Once again, I read some motor race marketing materials, I get them all the time. This time from a reasonably high profile racing team talking […]
My trip to Barber Motorsports Park
This article was first published in Autoracing1.com on April 22, 2010. Now, it’s nearly four years later, but I believe the overall marketing message continues to be so important to […]
Could it be the sponsor is NOT number 1?
You’ve heard the expression the customer is number one? Many in motor racing might think that a similar variation might be that from a marketing standpoint, for the sport of […]
The GP of Indianapolis and the role of television
Here is the latest of my articles published by Autoracing1.com. Researchers like to test a theory before advancing it. Last week’s Grand Prix of Indianapolis was a good opportunity to […]
Mackey Marketing Group Partnership with U.K.’s “Black Book”
The Black Book is an independent business reference tool to the Formula One™ business community. In addition, it’s highly recommended that persons who low cost viagra suffer from diabetes also […]
A powerful new look at Nostalgia
Crackerbox PRO video intro Nostalgia is a well known marketing strategy among advertisers. Many brands have developed periodic themes that take advantage of the public’s on-going fascination and fondness for […]
