All posts in Indy
Yes, No and Maybe
Recently, Autoracing1.com published an article outlining why upcoming critically important television negotiations commenced by Indy Car management will likely dictate the future commercial success or failure of the Indy Car […]
Bright ideas. Creative Vision. Enlightened Solutions.
Big ideas. Creative Vision. Enlightened Solutions. It takes many levels of expertise to create the kind of motorsport marketing promotion that truly resonates a precise and targeted commercial message. Mackey […]
My trip to Barber Motorsports Park
This article was first published in Autoracing1.com on April 22, 2010. Now, it’s nearly four years later, but I believe the overall marketing message continues to be so important to […]
Could it be the sponsor is NOT number 1?
You’ve heard the expression the customer is number one? Many in motor racing might think that a similar variation might be that from a marketing standpoint, for the sport of […]
The GP of Indianapolis and the role of television
Here is the latest of my articles published by Autoracing1.com. Researchers like to test a theory before advancing it. Last week’s Grand Prix of Indianapolis was a good opportunity to […]
As read on Autoracing1.com: Racing Forward on TV
Once again, reluctantly, I seem to be on opposite sides of a debate that is of some importance to the sport as a whole and INDYCAR in particular. That is […]
