All posts in AutoRacing1.com
Could it be the sponsor is NOT number 1?
You’ve heard the expression the customer is number one? Many in motor racing might think that a similar variation might be that from a marketing standpoint, for the sport of […]
The GP of Indianapolis and the role of television
Here is the latest of my articles published by Autoracing1.com. Researchers like to test a theory before advancing it. Last week’s Grand Prix of Indianapolis was a good opportunity to […]
As read on Autoracing1.com: Racing Forward on TV
Once again, reluctantly, I seem to be on opposite sides of a debate that is of some importance to the sport as a whole and INDYCAR in particular. That is […]
As read on Autoracing1.com: “Let’s Split Indy Car!”
By Brian C. Mackey Everyone has an opinion. This is my version taken from numerous ideas I’ve heard and added to over the past several seasons. I don’t claim to […]
As read in both “Motorsport Sponsorship Marketing News” and Autoracing1.com — A How to: Treat ’em like Rock Stars!
I’ve read numerous articles over the past few days/weeks/months/years (pick one) about how INDYCAR needs to better promote their drivers in hopes of retrieving and reviving lost fans. That is […]
Mackey insights spark industry reactions
Published on AutoRacing1.com “It’s 2011 already. We need to start thinking that way.” by Brian Mackey Tuesday, May 10, 2011 Much has been debated in recent seasons regarding Indy Car’s […]
