CREDENTIALS / MEMBERSHIPS / PUBLISHED ARTICLES

Expertise comes from experience.  Experience comes from daily interaction.   Brian Mackey forged and developed his expertise through constant attention and application.

Education

• Wrekin College, England
• Ohio University

Publications and articles authored by Brian Mackey:

• Autoracing1 Feature Article  –
  • “Indycar’s success will be won or lost at the track.”
  • “Don’t blame TV for racing’s drop in popularity.”
  • “It’s 2011 already.  We need to start thinking that way.”
  • “Let’s Split Indycar.”
  • “A how to:  Treat ’em like rock stars.”
  • “The positives of the 2014 Indycar schedule.”
  • “Racing forward with TV.”
  • “Do you remember the 1976 U.S. Grand Prix?”
  • “Here the sponsor is not #1.”
  • “Sharp curve ahead.”
  • This means war.”
  • “College Football 1.  Motor racing 0.”
  • “Change”
  • “Yes, No and Maybe”
  • “Uppity”
• Motorsports Sponsorship Marketing News
  • “The missing ingredient.”
  • “The race for the Hispanic market.”
  • “Feature me!”
  • “Know it all.”
  • “When is a race car not just a race car?”
  • “The birds and the bees of sponsorship.”
  • “Death of a giant.”
  • “A unique perspective.”
  • “What do you mean, no?”
  • “Anatomy of a sponsorship.”
  • “You know, I liked your article myself but…”
  • “Looking back to see forward.”
  • “Enemies among us.”
  • “Champion the cause.”
  • “Here the sponsor is not #1.”
  • “How to: Treat ’em like rock stars.”
  • “Obviously.”
  • “Brand marketing is not what race marketing is all about.”
• “Steering Wheel” SCCA magazine
  • Series of articles on motorsport sponsorship
• “Porsche Panorama” magazine – “cover story”
  • “World Challenge.”
• “Victory Lane” magazine
  • “A mini career in the grandest of times:  Phil Wicks.”
• “FormulaCar” magazine
  • “From these seeds sprout champions.”
• IMSA Arrow magazine
  • “From the sponsor’s perspective.”
• “Motorsports” magazine
  • “Mother nature wins one in New Orleans.”
• IEG Sponsors Report – co-author – “centerfold” article
  • “Marketing through motorsports.”
• Souvenir programs including
  • CART
    • Meadowlands Grand Prix
    • Laguna Seca – “Geoff Boss lights the way.”
  • IMSA &  ALMS
    • Lime Rock – “Jeff Purner feels at home at Lime Rock…twice over.”
    • Road Atlanta – “Not just a Road Atlanta phenomenon.”
    • Palm Beach – “Brian Bonner – New star with accelerated ambitions.”
    • Road Atlanta – “Modest goals and lofty ambition.”
  • SCCA
    • Road Atlanta – “Hard charging Barkelew storms to the top.”
• Interviewed – “Performance Racing Industry” (PRI) magazine.
• Interviewed – “Horizont” German marketing trade publication.